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Meet the Speakers
Poornima Bidesi
Culture Change and Organisation Development, AIRBUS
An HR / Organisational development professional with working and living experience in India, France and United States.
I am all about keeping my home culture at the core and integrating the better of what I come across.
Jina Couture
Leadership Coaching, Development & Training, OnLogic
Jina Couture leads the Leadership Coaching, Development and Training at OnLogic. With over a decade of experience, Jina is certified in ATD's Adult Learning and is currently pursuing her Teleos Executive Coaching Certification.
Jina focuses on developing a foundation of Emotional Intelligence with her leaders in order to empower them to positively motivate and support their teams to help drive the present, and future success of the entire OnLogic team.
Christina Habib
Chief Insights Officer Beauty & Wellbeing Unilever
Christina Habib has spent over two decades leading and developing consumer insight teams across the globe for Unilever.
A passionate champion of collaboration, she sees synergy among national, organizational, and consumer culture, and believes that our embrace of culture enriches both our professional and personal lives.
She has been a committee member of the World Economic Forum, is a member of ESOMAR, the World Federation of Advertisers, and the Market Research Society, as well as acting as a non-executive director of Merck.
She is a graduate magna cum laude of the American University in Cairo, and is a diplomate from INSEAD.
Jennifer Roney
Managing Director for Staples Promotional Products (SPP)
Jen is the Managing Director for Staples Promotional Products (SPP), the marketing services division of Staples and the leading branded merchandise company in Canada, and is responsible for Marke Creative, the European division of SPP.
Jen oversees a team of 200+ associates who work together to build brand love for their clients. Jen also sits on the SPP Global Leadership Team, helping to shape strategy and culture for one of the industry’s leading firms at a time of rapid change.
Jen is an advocate for culture as a competitive advantage and believes in the power of people. In her personal life, Jen loves to hike, rock-climb and explore!
Egbert Schram
Group CEO, The Culture Factor Group
Egbert Schram is an experienced business leader and the CEO of The Culture Factor Group.
With a strong background in International Business and International Management, he specialises in cultural and strategic change projects.He works effectively with diverse multinational and cross-functional teams, focusing on aligning organisational culture with business strategy to boost corporate performance.
Egbert specialises in creating hands-on solutions for the world's largest organisations, helping them align culture and strategy.
Dr Okechukwu Okere
VP, The Culture Factor Canada and Managing Partner, The Culture Factor Africa
Okey Okere is a seasoned Knowledge Services Professional with over 20 years in Management Consulting, focusing on Intercultural Management, Organisational Culture, and Business Analysis.
Joining The Culture Factor Group in 2018, Okey now serves as the Country Manager/CEO of The Culture Factor Africa, delivering organisational development and intercultural management training in Nigeria, Cameroon, Belgium, and Germany.
Susan Wachira-Nyika
Associated Practitioner The Culture Factor, Founder of Transmitio llc.
Susan Wachira-Nyika is a seasoned IT and cultural transformation consultant with a proven track record of delivering successful projects in banking and government sectors. As the founder of Transmitio LLC, she specializes in project management, data governance, and cultivating organizational cultures that drive strategic outcomes.
With a deep understanding of both IT management and organizational culture, Susan bridges the gap between technology and people. Her expertise in various cultural adaptability assessments enables her to provide tailored training and workshops worldwide. A sought-after speaker at international conferences, Susan is passionate about helping organizations leverage their unique cultures to achieve their goals.
Alex Gallacher
Managing Director, The Culture Factor Canada
Based in the Toronto area, Alex brings comprehensive expertise in Organisational Culture and Intercultural Management to numerous clients, domestic and international.
With experience ranging from tech start-ups to financial institutions, Alex drives continuous improvement in organisational effectiveness, sustainability, and good governance.
Committed to lifelong learning, he also teaches at prestigious universities and has coached youth hockey, emphasising teamwork and self-discipline.
With experience ranging from tech start-ups to financial institutions, Alex drives continuous improvement in organisational effectiveness, sustainability, and good governance.
Committed to lifelong learning, he also teaches at prestigious universities and has coached youth hockey, emphasising teamwork and self-discipline.
Martin Karaffa
Associated Practitioner, The Culture Factor Group
With decades as a global planning director for some of the world's largest agencies, Marty knows firsthand how cultural forces can make or break brand strategy.
An American by birth, he began his career as planning director at JWT Melbourne. Posted to Tokyo, he worked for such JWT global clients as Citigroup, Diageo, Ford, Jaguar, Haagen-Dazs, Kellogg and Nestle—for the last, helping to create the Kit Kat phenomenon. He then joined JWT New York, where he served as SVP Global Planning Director on Pfizer Consumer Health, before moving to Munich to lead the global planning function for BBDO Worldwide on Daimler businesses, including Mercedes-Benz.
In 2019, Marty began his global brand consultancy based in Munich, with assignments from clients such as Bosch-Siemens, Nike, BMW, Mercedes Benz and Unilever. In 2021 and 2022, he served as an intercultural training consultant with the United Nations. In 2023, published the Conscious Maximalist™ Report with venture studio Squared Circles in New York, defining the future of the conscious consumer.
Valeria Rodríguez Brondo
Associated Practitioner, The Culture Factor Group
Valeria is an intercultural management consultant with a strong background in international relations and extensive experience in international project management across both public and private sectors. She has successfully managed and facilitated multicultural teams in regions including South America, Europe, Asia, and Africa, working with organizations such as the United Nations, Evergreen, TNT, and OAS.
With 19 years of global experience, Valeria has facilitated training programs and workshops for renowned organizations like Safran, Cartier, Suez, Glencore, BNP Paribas, Natixis, PCC, Lyreco, IKEA, American Tower, AXA, AGS, Messika, Haines McGregor, and Hermes. Her expertise lies in fostering cultural awareness, inclusive leadership, DEI, innovation and helping international teams navigate the complexities of diversity.
Valeria blends real-world insights with scientifically-backed methodologies to provide practical solutions for organizations aiming to enhance multicultural collaboration. Her mission is to help organizations unlock the full potential of cultural diversity, offering tailored solutions to address their unique challenges.
With 19 years of global experience, Valeria has facilitated training programs and workshops for renowned organizations like Safran, Cartier, Suez, Glencore, BNP Paribas, Natixis, PCC, Lyreco, IKEA, American Tower, AXA, AGS, Messika, Haines McGregor, and Hermes. Her expertise lies in fostering cultural awareness, inclusive leadership, DEI, innovation and helping international teams navigate the complexities of diversity.
Valeria blends real-world insights with scientifically-backed methodologies to provide practical solutions for organizations aiming to enhance multicultural collaboration. Her mission is to help organizations unlock the full potential of cultural diversity, offering tailored solutions to address their unique challenges.
SCOTT MALTBY
Senior Consultant, Engage HR
Scott is a seasoned professional with three decades of experience in coaching, training, consulting, and facilitating learning. His expertise spans various industries and countries, including Hong Kong,
Korea, the U.K., Japan, and Canada.
Korea, the U.K., Japan, and Canada.
Employing empathic listening, thought provoking questioning, and insightful observation, Scott aids clients in achieving better learning, growth, and performance.
He has held significant roles, including as Director of McGill University’s MBA Japan program. His focus areas include leadership, management, organizational development, culture, change, negotiations, and conflict management.
Marc Jacobs
Managing Director, The Culture Factor Belux
Marc is a seasoned business leader with a wealth of experience across multiple countries, including Belgium, Luxembourg, Italy, and the UK.
Marc’s career highlights include co-founding and co-managing LuxPET SA, a leading PET packaging and recycling company. Following LuxPET’s acquisition by Plastipak Packaging, Marc held senior roles, including Director of Process Technologies, and VP of Sales & Marketing managing global accounts and leading an international sales team.
Through his extensive career, Marc has developed hands-on expertise in managing across cultures at an executive level. His focus areas include leadership, organisational development, cultural insights, and negotiation strategies.
Marc is also the co-author of Negotiate Like a Local: 7 Mindsets to Increase Your Success Rate in International Business.
Marc’s career highlights include co-founding and co-managing LuxPET SA, a leading PET packaging and recycling company. Following LuxPET’s acquisition by Plastipak Packaging, Marc held senior roles, including Director of Process Technologies, and VP of Sales & Marketing managing global accounts and leading an international sales team.
Through his extensive career, Marc has developed hands-on expertise in managing across cultures at an executive level. His focus areas include leadership, organisational development, cultural insights, and negotiation strategies.
Marc is also the co-author of Negotiate Like a Local: 7 Mindsets to Increase Your Success Rate in International Business.
Benoît Malric
Associated Practitioner, The Culture Factor Group
Benoît brings deep expertise in organisational dynamics, honed through his work across psychosociology and project management. Known for his perceptive listening and strategic thinking, he builds strong client relationships and guides organisations in creating innovative, growth-focused solutions.
He has led government-funded projects to support immigrant integration in Quebec and is widely recognised as an expert on intercultural relations. Benoît’s focus areas include organisational culture, change management, and leadership development.
He has led government-funded projects to support immigrant integration in Quebec and is widely recognised as an expert on intercultural relations. Benoît’s focus areas include organisational culture, change management, and leadership development.
About Niagara Falls
Enjoy breathtaking views of the Horseshoe Falls, American Falls, and Bridal Veil Falls, especially during the nightly illuminations. For more information and to plan your visit go to: Niagara Falls Tourism or Niagara Parks.
Location
WYNDHAM FALLSVIEW HOTEL
6455 Fallsview Boulevard • Niagara Falls, Ontario L2G 3V9 • Canada https://www.wyndhamfallsviewhotel.com/
6455 Fallsview Boulevard • Niagara Falls, Ontario L2G 3V9 • Canada https://www.wyndhamfallsviewhotel.com/
Price / Cancellation policy
| 299 CAD | Early Birds | October 21 |
| 349 CAD | Late Birds | November 4 |
| 399 CAD | Full price | |
| FREE | Join the conference online |
Discover #TheCultureFactor
Since 2013, #TheCultureFactor Conference has journeyed across the globe, connecting cultures and industries through in-depth exploration of global business dynamics.
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Bangalore, India
#The Culture Factor 2022, Hybrid Solutions
Helsinki, Finland
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Luxembourg
#The Culture Factor 2018 The Power of Culture-Led Brands
Milan, Italy
#The Culture Factor 2017 Cultural Diversity Builds Innovation -- Software of the mind 2.0
Amsterdam, The Netherlands
#The Culture Factor 2016 Culture as a Driver to Succeed in Global Management and Leadership
Tokyo, Japan
#The Culture Factor 2015 Attract Train and keep global talents
Tromso, Norway
#The Culture Factor 2014 Building Global Business
Lisbon,Portugal
#The Culture Factor 2014 Culture and management
Mexico, Mexico
#The Culture Factor 2013 Culture and Cross-border Operations
Helsinki, Finland