Organisational Culture - what you need to know

Webinar

Why Organisational Culture Matters and How It Drives Success

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Online

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March 4, 2025 - 14:00 CET

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Open to all

Webinar OC - 2025
Why you should join

Are you curious about Organisational Culture and why it’s a critical factor in business success? Many organisations focus on strategy while overlooking the culture that drives execution. Yet, culture can either accelerate success or create obstacles that hinder progress.

Join us for this exclusive webinar, designed for C-level executives, senior managers, and consultants, to explore the essential role of Organisational Culture in shaping business performance.

What You’ll Gain:

✔ What Organisational Culture really is and why it matters. 
✔ Practical insights from real-world experience.
✔ How to bring culture into strategic discussions.
✔ How to get started and where to learn more.

Register now to secure your spot.

PROGRAMME 

8:00 EST / 14:00 CET/ 22:00 JST

INTRODUCTION
Welcome & Overview

WHAT IS ORGANISATIONAL CULTURE?
Defining Organisational Culture and its role in shaping how things are done.

WHY ORGANISATIONAL CULTURE MATTERS

  • Understanding the role of culture in shaping business performance.
  • How culture acts as an enabler (or obstacle) to achieving strategic goals.

EXPERT PERSPECTIVE: FROM THEORY TO PRACTICE - HOW ORGANISATIONAL CULTURE DRIVES REAL CHANGE

  • How to bring culture into strategic discussions and convincing stakeholders.
  • Key challenges and how to address them.
  • Practical examples of cultural transformation and measurable impact.

Q&A AND NEXT STEPS

Speakers

IM--EG

Egbert Schram

Group CEO,
The Culture Factor Group

Egbert Schram is an experienced business leader and the CEO of The Culture Factor Group.

With a strong background in International Business and International Management, he specialises in cultural and strategic change projects. He works effectively with diverse multinational and cross-functional teams, focusing on aligning organisational culture with business strategy to boost corporate performance.

Egbert specialises in creating hands-on solutions for the world's largest organisations, helping them align culture and strategy.

Sophie Lafleur

Sophie Lafleur

Associated Practitioner, The Culture Factor Belux and Culture Development Manager at Plansee Group

Sophie brings extensive expertise in organisational culture and intercultural management, shaped by her early career as a hydrogeologist in Africa, where she gained a deep understanding of human connection and resilience.

Today, Sophie works with businesses across industries to align culture with strategy, driving adaptability and collaboration in times of change. Known for her listening skills, creativity, and humour, she helps organisations thrive by fostering self-awareness, communication, and recognition.

Miriamy

Miriam Grobman

Management Consulting | PhD | People Analytics | Behavioral Scientist

Miriam is based in Rio de Janeiro and works with startups and multinational companies in the U.S. and Brazil. She specializes in organizational strategy and leadership development.

With a PhD in Organizational Behavior (FGV/EBAPE), a Wharton MBA, and degrees in Computer Science and Economics, she is a well-rounded expert who combines science-based insights with practice.

Miriam is passionate about cultures and languages and is fluent in English, Portuguese, Hebrew, and Russian.