about

With over 25 years in business and marketing across Europe and Asia, Belinda brings a rare combination of commercial experience and cultural intelligence. She has held leadership roles at global companies including LG Electronics and Microsoft, working across retail, consumer technology and FMCG in corporate, agency and entrepreneurial environments.

She works with brands, leaders and organisations across three connected areas.

She works with leaders of multicultural teams to turn the complexity of cultural difference into a source of strength. Cross cultural collaboration, when understood and managed well, is one of the most powerful advantages a team can have.

She also works with organisations on culture itself, helping leadership teams understand their current organisational culture, identify where it needs to shift, and build the conditions where both people and performance can flourish.

In addition, she helps marketing teams move beyond surface messaging to build campaigns and strategies that genuinely resonate across cultures, drawing on her marketing expertise. When products need to sell in diverse markets, understanding the cultural dynamics that shape buying behaviour is what makes the difference.

At the heart of everything is a simple belief: cultural intelligence is not a soft skill. It is a strategic asset.