about

With over 25 years in business and marketing, leading multicultural teams across Europe and Asia, Belinda brings a strategic, culturally attuned approach to marketing strategy and multi-cultural teams' performance. Her experience spans retail, consumer technology, and FMCG, within corporate, agency, and entrepreneurial environments, with leadership roles at global giants including LG Electronics and Microsoft.

She specializes in helping marketing teams maximize impact across global and local markets. By decoding the cultural dynamics that shape consumer behaviour, she enables brands to move beyond surface-level messaging and build authentic, resonant connections. Whether launching a regional campaign or refining a global strategy, she helps teams unlock the full potential of their audience insights. Beyond marketing,

Belinda works with individuals and organizations to drive positive outcomes from diverse and multicultural teams. From navigating cross-cultural collaboration to fostering inclusive leadership, she supports teams in turning complexity into clarity and difference into strength. At the heart of her work is a belief that cultural intelligence is a strategic asset. She is passionate about bridging gaps, building understanding, and helping teams thrive in an increasingly interconnected world.