Why you should join?

Marketing that works in one country can fail in another. A slogan that resonates in one culture might offend in another.

Culture simply matters.

In today’s global marketplace, cross-cultural marketing is a competitive advantage. Understanding cultural values, behaviors, and perceptions can mean the difference between success and failure.

What you’ll learn:

Join us for a practical session where you’ll learn:

• What cross-cultural marketing is and why it’s more than just translation.

•  Why a strategy that works in one market fails in another.

• The key elements of an effective cross-cultural strategy.

• Common mistakes and how to avoid them.

PROGRAMME 

 12:00 - 13:00 EDT / 18:00 - 19:00 CEST

Part 1: Why culture matters for global brands

• What is cross-cultural marketing? 

• Why is it important?

Part 2: The vectors of cultural change

• The strategic tools you need
• Trends on Cultural relevance
• Consumer behavior: why a strategy that works in one market fails in another.

Part 4: Some common pitfalls & how to avoid them

• The biggest mistakes in cross-cultural marketing.

Part 5: Q&A + key takeaways

• Open discussion and audience Q&A.