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Whether you work in a management team of a multicultural company or work as a consultant in the cultural field, we have solutions tailored to your business needs.
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#TheCultureFactor Conference
KEYNOTE SPEAKER
Ambassador of Finland to Nigeria and Benin, Permanent Representative of Finland in ECOWAS, Ambassador-designate of Finland to Ghana and Liberia
Ambassador Sanna Selin is an experienced diplomat with over 20 years of experience in diplomacy, international relations, foreign policy, security, and trade.
The Ambassador joined Finland's Ministry for Foreign Affairs in 2003 and has served in various capacities, including postings at the Finnish Embassies in New Delhi and Nicosia and Finland's Permanent Representation to the European Union in Brussels. She has served several departments at the domestic level, focusing on EU affairs, foreign trade, and security policy.
Before her ambassadorial appointment, she served as the Director of the Market Access Unit at the Ministry for Foreign Affairs Department for International Trade since 2021.
On the 1st of September 2024, she was appointed to serve as Head of Mission at the Embassy of Finland in Abuja. On assuming office as the Ambassador of Finland to Nigeria, she presented her credentials to President Bola Ahmed Tinubu on January 24, 2025, as Ambassador to Nigeria and the Permanent Representative to the Economic Community of West African States
(ECOWAS).
Ambassador Selin has a Master of Arts degree in Geography. She has a proven track record of interest in strengthening bilateral relations, especially in digitalization, energy, health, and trade. She is interested in new cultures, traveling, and meeting people in general.
She has expressed her enthusiasm about being posted to Nigeria and her eagerness to explore the rich cultural heritage of the Nigerian people.
Since 2013, #TheCultureFactor Conference has journeyed across the globe, connecting cultures and industries through in-depth exploration of global business dynamics.
#The Culture Factor 2024,
Demystifying Culture: Streamlining Strategies for Cultural Optimization
Niagara-Falls, Canada Watch the recording
#The Culture Factor 2023, Culture-led Performance Optimisation
Bangalore, India
#The Culture Factor 2022, Hybrid Solutions
Helsinki, Finland
#The Culture Factor 2019, Cultural intelligence in business
Luxembourg
#The Culture Factor 2018 The Power of Culture-Led Brands
Milan, Italy
#The Culture Factor 2017 Cultural Diversity Builds Innovation -- Software of the mind 2.0
Amsterdam, The Netherlands
#The Culture Factor 2016 Culture as a Driver to Succeed in Global Management and Leadership
Tokyo, Japan
#The Culture Factor 2015 Attract Train and keep global talents
Tromso, Norway
#The Culture Factor 2014 Building Global Business
Lisbon,Portugal
#The Culture Factor 2014 Culture and management
Mexico, Mexico
#The Culture Factor 2013 Culture and Cross-border Operations
Helsinki, Finland