about

With a career spanning over 15 years in the cross-cultural marketing industry, working in five countries across Europe and Asia, managing multicultural teams and working with clients from 20+ nationalities agency-side, Janet knows firsthand the profound impact that culture has on human interaction and organisational success.

She has held project management, consultant and director roles at top global marketing production and localisation agencies, where she has worked with renowned organisations including HP, The Coca-Cola Company, Kellogg’s, P&G, PVH, Inditex and LVMH.

As Associated Practitioner at The Culture Factor Group, she equips individuals and businesses with the necessary tools to understand the impact of culture—leveraging our research-based and data-backed cultural models to help them navigate the complex and diverse cultural forces that drive human and consumer behaviour.

• Janet works with global marketers and business leaders to build cultural awareness and develop the necessary skills to respond effectively to today’s cross-cultural challenges.
• She partners with global brands to successfully tailor their marketing strategies for diverse global audiences.
• She assists multinational and international organisations in improving team collaboration and communication in culturally-diverse environments.