Karine Martin Laprade

Karine Martin Laprade

Karine helps align executive leadership, corporate culture, and public image to ensure strategic imperatives are not only defined, but also flawlessly embodied.

about

Karine is an Associate Practitioner at The Culture Factor Group and Founder/CEO of KAIR Conseil. She works with the world from Paris, helping C-suite leaders turn culture into operating power by aligning three levers that determine performance at scale: Leadership Alignment & Public Image, Organizational Culture Management, and Intercultural Agility.

Karine forged this discipline in zero-fail arenas. For the Olympic & Paralympic Games Paris 2024, she directed the end-to-end Medals & Victory Ceremonies program, logistics, security, stakeholder orchestration, and command-center communications, executed in real time across hundreds of ceremonies, under high scrutiny.

As Communication & Brand Director in media and cultural groups, she led international brand development across Europe, Africa, and North America, sharpening her ability to move complex, multicultural systems with clarity and speed.

Today, Karine deploys her Culture-to-Performance OS, a practical system that hard-wires Strategy → Culture → Posture.

Using The Culture Factor's models and insights, she maps the cultural codes that govern execution and installs mechanisms leaders can actually run: alignment sprints, intercultural coaching for executive committees and country heads, and a global team operating system supported by communication playbooks. Clients value the outcomes: fewer frictions, faster and cleaner decisions, anticipated cross-cultural risks, reputation protected, and a public narrative that mirrors how the organization truly works.

Since founding KAIR Conseil in 2019, Karine has coached 300+ executives and worked across industry, tech, luxury, hospitality, and culture, bringing a style she calls challenge with care: high standards, relationship savvy, and a relentless focus on converting cultural diversity into decisive competitive advantage.

Expert in

Change Management, Branding, Corporate Communications

Industry

Management, Media and Communications

Certifications

Intercultural Management, Organisational Culture

Worked and lived in

France, South Africa, Canada

Languages

English, French, Spanish

Travels from

France