Michel Bienert

Michel Bienert

Having led various business-units, Michel believes in practical approaches that help professionals successfully navigate change. In a world that is VUCA, his mission lies in helping people and organisations under pressure by providing clarity and adopting fresh thinking so they can grow.

about

As the founder and Managing Director of WeAreReady4u, Michel draws on years of experience leading business units to offer practical solutions that empower professionals to navigate change successfully. In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, his mission is to help individuals and organisations under pressure gain clarity, deepen their understanding of their context, and adopt new ways of thinking for sustained growth.

With a focus on coaching and leadership training across the EMEA region, he supports organisations and executives in embracing fresh perspectives, even in challenging situations. His clients include organisations and individuals committed to achieving holistic, transformative change. By uncovering underlying issues and promoting transparency, Michel helps clients see beyond immediate challenges, considering the broader influences on a person, from work and personal life to culture and organisational dynamics.

Michel's approach centres on gathering qualitative insights, offering specialised expertise, and engaging in high-integrity dialogues with leadership. Through structured workshops and personalised coaching, he creates an environment where individuals and teams become more self-aware, are provided with real choices, and are empowered to take personal responsibility. This leads to clearer vision, stronger decision-making, and a more aligned path towards growth.

Michel is committed to fostering lasting impact by equipping clients with the clarity, tools, and mindset shifts needed to thrive amid change.

Professional Experience Prior to Launching His Own Business:

  • 2015 – Present: Business Coach and Owner at Human Capital & Business Efficiency SRL
  • 2008 – 2014: Managing Director at Baxi Belux and Comap Benelux
  • 2000 – 2007: Purchasing Director & BU Director at Antalis Belgium
  • 1990 – 2006: Various Sales & Management Positions

Expert in

Leadership Development, Organisational Leadership, Culture Change and Transition

Industry

Marketing and Consumer Goods, Manufacturing, Human Resources, Management

Certifications

Organisational Culture

Worked and lived in

Belgium, France, Netherlands, Austria

Languages

Dutch, English, French

Travels from

Belgium

I have been working with Michel when he was leading the COMAP organisation in the Benelux area. What was striking about Michel’s personality was his strong customer focus and his unique negotiation skills. But beyond these individual skills, Michel showed a strong team leadership mindset. I could observe the unity of his people around him, despite he was very demanding from them.More recently, I have been interacting with Michel who has been kind enough to act as a coach towards me. Michel supported me, with a genuine kindness, by sharing advices and his deep expertise, but also by asking tough questions, always checking the consistency of my vision. It helped me a lot and I would recommend Michel to anybody who is looking for a business coach.

Laurent Legay - Director, Markets and Offer (CMO) at Groupe Vicat