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Webinar

Building the cultural foundations for successful AI Adoption

 

AI adoption is not just a technical rollout. It’s a cultural shift in how work gets done.

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Zoom

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June 9 2026

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100 seats

 
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ai and culture 2
Why you should join us. 

AI adoption is not just a technical rollout. It’s a cultural shift in how work gets done.


AI is already reshaping how organisations operate, from decision-making to daily workflows. Many organisations are starting to see the same pattern: the differentiator in successful implementation is not the technology, it’s culture. It is what is encouraged, what is resisted, and how comfortable teams are with evolving established ways of working.
When culture supports experimentation and trust, AI becomes a practical advantage. When it doesn’t, even the best tools remain underused.

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In this webinar, we will discuss:

Why AI adoption succeeds in some organisations and stalls in others

We’ll look at the cultural conditions that make people willing to test, trust, challenge, and use AI in their daily work and what happens when fear, confusion, or unclear leadership slows adoption down.

How leadership and management practices shape AI behaviour

AI adoption is not only about giving people access to tools. It depends on how decisions are made, how risk is handled, how experimentation is rewarded, and whether managers know how to support new ways of working without creating chaos.

 

PROGRAMME 

8:00 EDT / 14:00 CEST / 15:00 EEST / 17:30 IST

  • Welcome and introduction
    Culture and AI adoption

  • Keynote
    Why AI adoption succeeds in some organisations and stalls in others

  • Panel Discussion:
    How leadership and management practices shape AI behaviour

  • Open Q&A

 Our Speakers

 

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Egbert Schram

Group CEO, The Culture Factor Group
Egbert Schram is an experienced business leader and the CEO of The Culture Factor Group.
With a strong background in International Business and International Management, he specialises in cultural and strategic change projects.
He works effectively with diverse multinational and cross-functional teams, focusing on aligning organisational culture with business strategy to boost corporate performance.
Egbert specialises in creating hands-on solutions for the world's largest organisations, helping them align culture and strategy.
 

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Elena Barla

Co-Founder & CEO at future brAIn
Elena is a repeat tech entrepreneur and a c-level executive with 20 years of experience in leading and innovating in various domains, such as tech, M&As, strategy, change management, and digital transformation.
She has worked with large international and cross-functional organizations in Italy, UK, and Greece, such as Elsevier, Procter & Gamble, Ericsson and Stanton Chase and has also founded Among Doctors, a global networking and collaboration medtech platform, ranked within the Top 9 Social Networks for Physicians worldwide.
Since 2023 she is the co-founder and CEO of Future BrAIn, an AI-based platform that helps leaders craft a thriving organizational culture through powerful, real-time insights.

Chris Organ

Christopher Organ

Managing director for The Culture Factor Australia.
Christopher Organ is an advisor to business leaders, helping organisations to navigate change and improve their strategy execution. Chris has helped some of the world’s largest organisations expand, innovate and unlock their potential. Chris strives to build positive and inclusive environments experiencing first hand the enormous impact investing in collaborative relationships, culturally tuned teams and global-minded people can have on transformation.

With over two decades of experience, Chris's expertise is further enhanced by a Post-Graduate Certificate in Psychology of Business and Management from Curtin University.